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Objectives of Advertising; Product Life Cycle
Schimt Zeithaml
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Advertising based trade journal Advertising
Yong Pung Young, Xinggh Domxiong
    Full Text
Pricing, Distributing, and Promoting Products
Jonathan Durgee, Gharmezia Gutman
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LADDERING THEORY, METHOD, ANALYSIS, AND INTERPRETATION
Thomas J. Reynolds and Jonathan Gutman
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